Local campaigns
Flyers work well for area-based promotion, retail offers and seasonal activity.
Print / Flyers
Flyers
Promotion
Flyers are compact, direct and useful when a campaign needs to be seen quickly.
Overview
Promotional print that gets to the point.
A good flyer should be easy to scan, visually confident and focused on one clear action. It might announce a launch, promote an offer, support an event, introduce a service or drive people to a website, store or showroom.
We design and print flyers with the end use in mind: hand-to-hand distribution, local drops, packaging inserts, counter displays, event bags or sales packs. Each route changes the paper, size, message hierarchy and finishing choice.
The strongest flyers are not overloaded. They carry a clear headline, a useful offer or message, strong imagery, concise supporting copy and an obvious next step.
Typical requirements
- A6, A5, DL and custom flyer formats
- Campaign, event and launch use
- Single or double-sided layouts
- Clear calls to action and print-ready artwork
Flyers
What we plan before print.
Every format has its own practical considerations, so the artwork and production route are set up around the job itself.
Product launches
Use concise copy and strong imagery to introduce new ranges or services.
Inserts
Printed inserts can support packaging, deliveries, trade packs and follow-up offers.
Production Notes
Artwork, material and finishing need to agree.
Flyer print is often time-sensitive, so artwork quality matters. We check resolution, bleed, safe area and readability before production.
If the flyer is part of a wider campaign, we can align it with web banners, social graphics, email content and landing page messaging.
Useful flyer specifications
- A6, A5, A4, DL and square formats can be produced depending on the campaign and distribution method.
- A6 works well for compact offers, vouchers and handouts; A5 gives more room for campaign messaging; DL suits inserts and rack displays.
- 115gsm to 170gsm silk stocks suit standard promotional runs; heavier 300gsm to 350gsm stocks create a more premium card-like feel.
- Gloss, matt or soft-touch lamination can be used when the flyer needs extra durability or a more tactile finish.
- Artwork should include 3mm bleed, a safe area for important text and high-resolution CMYK imagery.
Before we produce
- Check final size, bleed and safe areas
- Confirm paper, finish, quantity and deadline
- Review image quality and colour setup
- Agree delivery or collection requirements
Paper Stocks & Finishes
115gsm Silk
Standard litho weight — economical, crisp colour reproduction. Ideal for high-volume distribution flyers.
150gsm Silk
Quality feel with excellent colour saturation. The most popular weight for campaign flyers.
170gsm Silk
Premium flyer stock with a noticeable weight advantage — communicates quality on pickup.
350gsm Silk
Near-business-card weight — premium format for brand-conscious campaigns and product launches.
Gloss Lamination
High-impact, moisture-resistant finish. Vivid colours, protective and durable in-hand.
Matt Lamination
Understated, premium appearance — reduces glare and gives a tactile, considered feel.
Soft-Touch Lamination
Velvety tactile finish — the most premium lamination option, immediate luxury impression.
Spot UV
Selective high-gloss varnish over matt base — creates visual contrast and highlights logos or key design elements.
Not sure which stock or finish suits your flyer? Tell us what the flyer is for — where it will be distributed, who will receive it and what you want them to do — and we will recommend the right combination for your objective and budget.
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