Impreshens / Discovery & Research
Discovery &
Research
Audit customer journeys, product data, analytics and trading realities before build decisions are made.
Discovery
Discovery, Audit
& Research
Before a line of code is written, we invest time understanding your business, your customers and your current eCommerce performance. Discovery is not a formality — it is the work that makes everything else better and more focused.
Discovery process
- Stakeholder workshops — goals, constraints and success criteria
- GA4 and platform analytics deep-dive — traffic, conversion and drop-off
- Heatmap and session recording analysis
- Technical SEO and Core Web Vitals audit
- Competitor landscape and feature benchmarking
- Integration and systems audit — ERP, stock, accounting and fulfilment
Deliverables
- State-of-the-Nation eCommerce report
- Platform capability assessment
- Prioritised opportunity backlog
- Draft project brief and feature requirements
- Indicative phased investment plan
Overview
Built into the same creative and commercial system.
Audit customer journeys, product data, analytics and trading realities before build decisions are made.
Impreshens brings commerce, brand, imagery, print and campaign thinking together, so every touchpoint feels consistent from the first click to the finished production piece.
What we cover
- Clear discovery and practical recommendations
- Brand-aware design, build or production support
- Joined-up thinking across web, print, imagery and campaigns
- Ongoing support when the work needs to keep improving
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