Product photography is taking images using specific methods to accurately and attractively represent your website’s products. Great product photography grows conversions by enticing shoppers to buy your product.
Product Photography Service of Impreshens Limited is specially designed and outfitted with professional cameras, lighting, reflectors, diffusers, soft boxes, props, and all the tools needed to allow our team to take the very best product photos. When our ecommerce photography Service is combined with the experience and passion of our product photographers, and post production team we have everything needed to make your product look its very best.
At Impreshens Limited our mission is our motto, to provide clients with superior and Affordable Product Photography. Whether you’re a small start-up or a Fortune 500 Company, we’re invested in making your Business Look its Best with our product photography services.
We value our ecommerce product photography as much as you value your products and strive to meet the individual needs of our clientele by working closely with our clients to deliver high quality product photos with a fast turnaround time. At Impreshens Limited, we understand e-commerce is vital to success and that high-quality images increase profitability. To help maximize your online potential, we are always happy to offer our clients advice on how to improve the display of product images on their websites.
Consistency is key when it comes to product photography. Using the same background for your product images will keep your website looking clean and organized. At Impreshens Limited, we prefer using Ortery equipment when photographing small to medium-sized products. But despite your choice of technology, we recommend using a solid coloured background, like white or black.
Determining your background colour should depend on the colour palette of your products and website. The goal is to make your product come to life by minimizing flaws in the background. Use a sweep to reduce flaws and make your image front and center.
Your eCommerce website probably has a variety of products for sale. As we mentioned earlier, consistency is key. Placing each of your products consistently on your website allows for an aesthetically-pleasing and professional appearance. With the use of a tripod, this is easier than it seems.
Make sure to shoot your products not only against the same background but also at the same distance away from the camera and at the same height. This will guarantee that the products fill the same position and space within the frame of each photograph. Easily accomplish total photo and website consistency by shooting with a tripod. Tripods secure your camera and smartphone which makes it easier to capture products from the same angle and position each time.
Natural light refers to sunlight. Take advantage of the light the sun provides when photographing your products, especially if your eCommerce products are meant to be used outside.
Let’s say, for example, you’re selling a product and taking photos of a person holding the product. Take advantage of the sunlight by angling the product in the sun. This will cast a natural shadow on the person’s body and will emphasize the product. You can always contrast the shadow as much as you’d like in Photoshop to make sure the product is the main focus of the photo.
Natural light softens the image of the product, so be sure to avoid adding natural light to an already artificially lit photo. Doing so will soften the product that was intended to look sharpened and can potentially make the small details of the product unclear.
Artificial LightUse artificial light if you want to to highlight the physical details of your eCommerce products. For example, if you’re selling jewelry with intricate details, we recommend using artificial lighting. Bright light bulbs show all of the product’s details and sharpen them under the light.
Since artificial light sharpens the details of the product, be sure to avoid adding artificial light to an already naturally-lit photo. Doing so will sharpen the product that was intended to look soft.
Remember, customers are looking for quality and value in your product. Show them your products’ quality and the value you have to offer through basic product photography. Customers are more likely to trust your brand if you show and tell them all of the product’s details.
Online shopping unfortunately limits shoppers to only see your product through the images you provide. Shoppers are unable to feel, touch or try on your products like they can in a store. That’s why it’s crucial to clearly showcase all details of the product - no matter how small. Customers that are shopping around on your website want to see everything the product has to offer before making a purchase decision.
This may seem like common sense, yet it is so important. Take multiple images of your product! This ties in with showing your customers all of the details. Shoot from many angles and, if possible, show the product being used.
Customers shopping online value not only high quality images but also a variety of images to look through. Be transparent when showing what you have to offer so that customers are satisfied (or dissatisfied) with your product. Hiding flaws in product images can result in customers returning your product and never ordering from your brand again because they don’t trust it.
Whether you’re just getting started with product photography or you’re already a professional photographer, referring to these product photography basics will aid in the professionalism and success of your photography.